What do you mean by Trademark Registration and what are its Benefits?

Before moving ahead to trademark registration let us know first about trademark. Trademark is a brand name that includes any word, name, symbol, device, or any combination. It generally refers to brand name or logo that is used to identify the goods services of one seller or provider from those of others and to indicate the source of the goods or services.

Registration of trademark can also be obtained for a business name, taglines or captions. If it is properly advertised it can become the beneficial asset of a business. Under the trademark Act, it is important to obtain trademark registration for the business. The symbol of Trademark is TM. The symbol of Trademark notifies the public that the company is exclusively claiming the ownership of the trademark. The company can use the symbol only if it is registered and the certificate of registration is issued to the company.

Below are some benefits of Trademark Registration:

  • Lower the risk of takeover: Change in the company`s name can be a complex and expensive task. When you have a name which is not registered, there is a risk that another business may register it and tis may leads to difficulties. Therefore to avoid such things to happen it is better to get your trademark registered.
  • Helps in building appraisal: It Is your responsibility to make sure that your business is accordingly protected against the competition. Your brand can be damaged by the parties that are unauthorized and use your trademark without any authorization which leads to damage your brand, your popularity and also your business. when a trademark is registered a barrier is built to entry around your brand which makes difficult for other businesses to imitate you.
  • Nation-wide protection: when your trademark is registered it provides you nation-wide protection instead of rights that are limited to the trading areas. If you are planning for the international market, it provides you a good platform to acquire the rights in other countries.

Now that you have come across the benefits of trademark registration and are planning to take its advantages, it is recommended that you engage an experienced professional who can help you through the process.