Digital signage falls under the major category of electronic signage. To be very specific, electronic signage refers to all the advertising medium in the industry that is illuminant in nature. For instance, electronic signage may include incandescent signs, HIG, LED signs, neon signs, and fluorescent signs. On its own, digital signage makes use of LED, LCD, e-paper, video, restaurant menu, text, weather data, and similar technologies. You can find digital signage all over public areas, stadiums, museums, malls, hotels, corporate sectors, stores, and markets.
In a number of malls and markets, digital signages are used as means of providing a pathway or means of wayfinding, and advertising of goods/services/products. Most commonly, digital signage is used in the form of electronic exhibitions that are controlled via a central network, or individual controls. These are used for displaying images, text, information, merchandising, and entertainment to the audience.
Businesses nowadays make use of digital signage for a number of goals. Many businesses meet their targets by giving contracts to companies such as NoviSign.
The television is also frequently used as digital signage in markets and malls. This is something that tv advertising software companies specialize in.
The goals that businesses can achieve by employing digital signage include:
Spreading information: digital signages can be used to spread public information such as weather forecasts, traffic condition, and news.
Confidential information: this information includes the type of communications that occur within an organization such as a corporate office.
Product info: this includes the prices, pictures, the raw materials, recipes of foods, and the manufacturing location.
Promotion and advertisements: a screen can be used to reach out to the public at a number of busy public places such as museums, and parks. These screens can be used for marketing purposes.
Building a brand: digital signage is often used in malls to promote brand awareness
Customer experience: digital signage is used to enhance the customer experience such as providing directions and pathways in a large museum or a mall. Similarly, it might also show customers their waiting number at a bank or at a hospital. They might also be used in food stores for recipes.
Influencing customers: this includes navigation directions for customers, and to increase the dwell times in stores.
Making reservations: digital signage is used in screens that attach to the walls or the desks, that reserve space for employees for a limited period of time while integrating with the room at the same time.
Navigation: digital signage is very commonly used for navigation purposes in large malls and public places such as jogging parks. This type of signage can also be found in museums and other similar places especially the active tourist areas.
Public service messages: it is very common for digital signage to be used for public service messages such as messages for reducing pollution, or to control the environment and population. These are mostly installed in public and tourist areas, where the general public could be targeted as they are more effective.