What is the best way to maximize your company’s assets? It’s one of those questions that can keep any business owner up at night, like a riddle that just gets stuck in your head.
Investing in your employees and creating a solid base of talent are always good moves, but they are not enough on their own.
Acquiring and making use of high-tech equipment are wise moves as well, but it’s not like your competitors aren’t doing the same thing.
What can set your company apart though is the way you choose to manage your data. With effective data quality management, you can improve the way you market your company to customers. Even customer relationships can benefit immensely from the proper handling of data.
If you’re interested in making sure that data management works for your company, please go ahead and check out the tips included below.
Invest in the Right Pieces of Software
Whenever you’re asking yourself the question of “what is data quality,” it’s always important to remember that the term itself encompasses numerous fa…ctors. Techopedia notes that the term can refer to the accuracy of the data entry, to how complete it is, to its age, and you can also include consistency among the relevant criteria.
The point here is that a lot of things factor into the management of data. If you’re going to ask your employees to manage all of that data on their own on a daily basis week in and week out, you simply won’t be able to prevent errors from sneaking through and lowering the quality of the customer information you have on standby.
This is why it’s important to invest in specific pieces of software that can make the task of management significantly easier.
Master data management (MDM) software is basically a must-have item for any company that wants to take this task seriously. Every element of data management will be made significantly easier by the introduction of MDM.
It’s also worth seriously considering the creation of data issue log. Your employees can make use of that log to note and keep track of any problems that may arise. That log can also serve as the reference used whenever it’s time to clean the data and get rid of erroneous entries.
Feel free to use other pieces of software as long as they will have a positive impact on data maintenance.
Connect What You Can
One aspect of data management that often gets overlooked is how repetitive it can become. When you’re asking your employees to pore over endless pages of data, it becomes difficult for them to stay focused and not just see a jumbled mess of characters onscreen. This becomes even more problematic when they have to encode similar data entries into different databases.
Those potential issues are the reasons why it’s important to create a primary key that can exist in your databases. As noted by Study.com, the primary key can make the data entry task easier.
With a primary key installed, similar data entries can be updated at the same time even if you just change one in a single database. That addition can streamline the data entry process while also reducing the opportunities for making mistakes.
Pay Attention to Non-Text Data
Remember that data quality accounts not just for the text-based entries in the company databases. The term also includes the digital assets in your possession such as images and videos.
During the process of data cleansing or correcting, make sure that those images and videos are not overlooked. Check how accurate, complete, and consistent they are as well. Digital assets can be very beneficial to your company, but only if they are still of good quality.