How to Create an Effective SEO Strategy

Published On March 9, 2019 | By Lisa Patterson | Featured

 

Step 1 – Objective Content Analysis and Website AuditIt’s important to assess the current status of your website now, because all the SEO improvements in the world won’t make up for a sub-par user experience. Conversion rate optimization (CRO) may be one of the most critical aspect of SEO. Ask these questions about your current website before revamping it:

• Is lack of traffic my website’s problem?
• If a stranger wanted a site recommendation, would I refer them to my site?
• What are people’s honest opinions of my website as it is now?
• Could I get more conversions if my website traffic increased?

Step 2 – Know Your Optimization Plan

You can’t know your progression towards your optimization goals without a comprehensive SEO plan or strategy. Examples of what you should keep your eye on include:

• Traffic (in general, but also by regions, demographics if available, etc.)
• Activity levels on social media
• Click-through rate
• Links
• Sales conversions/new subscribers/emails registered
• Impressions
• Bounce rate

Records these numbers during the optimization process to assist you in determining your progression towards your SEO goals.

Step 3 – Look into Keywords and into Your Competition


Keywords are a big deal when it comes to getting your pages indexed as highly as you’d prefer in Google’s search results. You have to determine what keywords will best promote traffic to your website. Taking a look at your competition can clue you in with regard to what keywords or phrases would generate increased traffic and conversions on your site.

Step 4 – Conduct a Website Audit

Conduct a comprehensive, accurate inspection of how your site performs through the lens of SEO. Some key elements of an SEO Audit and site analysis are:

• Performance
• Links
• Technical specifications
• Content
• Local SEO
• Mobility
• Social Media

An in-depth SEO audit performed by a top search engine optimization agency will uncover many missing ranking attributes with a site. This is the basis for developing a strong SEO campaign.

Step 5 – Attend to Quick Fixes

That first website audit might reveal some technical flaws like minor bad code. Although they shouldn’t take long to fix, there may be many of these small issues. Even still, your SEO strategy needs this step to be accomplished, so don’t push it off until the last-minute.

Step 6 – Write Content Regularly

Content and building a network of links is the essence of how modern search engines function. A best practice for content writing is to create meaningful, unique material that users will gladly return to read for years to come. Prepare yourself to write quite frequently, as this is important to keep valued users and attract increased traffic to your website.

Step 7 – The Importance of Scheduling

Working on your website to optimize it for search engines takes a lot of hard work and dedication. It also demands consistency and rigorous monitoring on your part and the company assisting you with optimization if you hired one.

Scheduling quality content to your website is incredibly important in this endeavor. Equally important is effective networking and link building with other websites that share similar interests and topics with your own. Amazing, regular content along with strategic link-building are pivotal to maximizing your search engine optimization efforts and rewards.

Conclusion

Planning, dedication and execution are all key parts of the SEO process.

 

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