Though the world might be digitally connected, business meetings still start and end with “Let me give you a business card.” This shows the importance of having a business card on you at all times. Business cards have been there for decades, and they are not going anywhere.
If you are thinking of spending some money on professional business card printing but you need reasons to justify the expense because yes, business card printing can be expensive if you get it done professionally then have a look at the points supporting the importance of professional business card printing.
Personal Touch
When you offer a professional business card to a business associate, it adds a more personal touch than sharing the contact details via an SMS or writing it on a piece of paper. It is also a fact that when you give someone a business card after a handshake, you will develop a personal connection with the other party that will stay in the memory which is way better than just typing the contact information via phone.
First Impressions Still Matter
No matter how advanced we become, first impressions still matter a lot. When you invest in a professionally created business card that is thick, impressive looking and has no silly mistakes like these, you can be sure that you will make a good impression. You should hire a top printer to print the business card to ensure that it doesn’t look cheap or flimsy. If it does, a business connection might perceive your brand to be cheap or flimsy as well.
They Can be Shared Further
When you make the time to get a custom business card designed by professionals that is unique to your brand and highly creative, then it is highly likely that the business card will be shared further. It is also highly likely that if someone likes the design, style, font or color of your business card available with a business associate, he or she would ask for it or at least take a picture of it from their Smartphone.
Direct Marketing
If you do a business card exchange with every business associate you meet, be it a potential client or an existing one, you are handing them a direct marketing tool that will work almost every time they lay their eyes on it. Business cards are also a handy way to ensure that you market your business to everyone you come across intentionally (at an industry conference) or unintentionally (at the airport).
They Prove Your Interest
Last but certainly not the least, professionally created business cards show that you are serious about building a business relationship and are prepared for establishing contact with someone and you are a professional. Let us give you an example, who would you prefer doing business with, a person who pulls out a professional looking business card or someone who writes the business information on a stray piece of paper. We can bet it’s the latter.
