8 Ways CRM Software Benefits Your WooCommerce Store
The classic style of customer resource management is now terribly inefficient. Files and lists with phone numbers and emails of customers will hardly keep track of all the important analytics needed in ecommerce business today. Online retailers using WooCommerce need a good way to follow all customer trends while clearly detailing buying and selling activities.
This is where a solid WooCommerce CRM software solution can help. The software provides a full suite of analytics that are available all associates. Using CRM software can boost profits and cut losses significantly. But you already knew that. So how can it help you improve sales, loyalty and retention at your WooCommerce store?
The customers are the consumers and you have the products and services to fit their particular needs. This is your market with online businesses. Though it is possible to get a light amount of data from different sales channels, clear communications and analytics are not available for the whole scope of your sales in the actual marketplace. Collecting and sorting data from all your different channels on your own is not efficient and it is tedious.
Instead, you can use newer WooCommerce CRM software solutions to track all sales channels and activities within them. This provides you with a clear view of all sales trends, in light of the competition, so you can stay ahead. Proper analytics show you exactly where your sales and losses are, while you consider customer appeal and trends. The software also allows you to view buying trends, returns, where your leads are coming from, conversion rates and so much more.
Ecommerce can be a tough area to keep up with in this digital era. When you have the software to perform deep, multi-layered analytics, clear information is right in front of you. This will improve your buying and selling activities and help you create greater appeal to customers through different sales channels.
For example, you may be running several online sales channels at one time and each has its own unique customer trends. If you had to keep up with all this data on your own, staying on top of things would become almost impossible. Even in the rare instance of having unique products and services with low competition, competitors will arise. Having CRM software in place will keep you prepared for all market changes.
Online businesses count on constant collaboration between associates in a team. The core team needs to have access to the analytics to remain cohesive and on target with their objectives. With a CRM, your teams can consistently communicate with each other without having to rely on other chat services or group scheduling sites.
The right CRM lets you tag all team members for sharing of trends and analytical data. This puts more heads and ideas into the business brain. Boosting the effectiveness of ecommerce has never been easier since the development of analytical CRM software, something that you can use to improve operational efficiency across the board.
Although CRMs are not designed to be a full-blown project management tool, they are very efficient task management platforms. And a task management tool is vital for any online retail business. By using a WooCommerce CRM, tasks can easily be created based on analysis of trends, sales and more… right down to every detail.
For example, if you are bringing in any independent contractors or new associates, it is best to track everything with the CRM software specifically. In this way, all communications and data are seen by each member of a team. Additionally, availability of certain information to particular parties can be limited to avoid conflicts of interest while outsourcing tasks.
Supporting and Building Leads
Customer trends are one thing, but the success factor with online sales is going to be the existing leads and the nurturing of new leads. As we all know, there are numerous types of leads. CRM software uses deep analysis to provide relevant information, so you can close sales and build new leads within various sales channels.
This builds strong customer relationships which will stand out to buyers. When your business is more efficient, it is easier to build a strong and repeat customer base. At the same time, using the analysis of customer trends will allow the creating of fruitful sales campaigns with all sales channels and leads.
Trends and Sales
Without ecommerce CRM software, keeping track of sales trends through all your online sales channels would be difficult. Manually comparing flow charts and lists of statistics will lead to a few effective sales moves, at best. When dealing with multiple sales channels, good software will compile the comparisons through analytics. This provides you with up-front information to follow trends—and cash in on them—in real-time.
Each sales channel will have its own following with some cross-over customers. CRM software shows you results from buying and selling, specific customer returns, preferred methods of delivery, customer information and buying activity, and much more. With this clear vision of sales trends, it is simple to cut out low-selling products and meet new market demands. The data collected can then be shared with associates for creation of more effective sales campaigns.
Did you know that as much as 35% of orders can result in a return? Overlooking the importance of data on product returns from customers is a poor move in ecommerce. When software is available to present data on all returns, you can prevent future returns and make small changes to ensure that returns are minimized. For example, if certain products are being consistently returned, that could be an issue with parts or suppliers. Identifying the common returns and the specific customers who return items frequently will help with developing plans to minimize returns.
There will always be some product returns. This is to be expected with any market. When you know which customers are habitually returning items, it is easy to improve customer relations and have contact in order to understand the issue. Sometimes it may present better gains overall and allows you to create a hotter inventory that generates more sales and fewer returns.