From over the years the use of mobile applications has grown and evolved considerably. In recent years expert had forecasted the generation of billions of dollars, increasing in the field of business of the application stores.
The new trend of mobile app marketing
Nowadays, App Marketing is a set of techniques and formats to promote products and services using mobile devices as a communication channel. This new aspect of marketing has been the result of the rise of mobile telephony and has great capability as a method to attract and retain customers.
Therefore, it has become fundamental to redefine and create new relationships with our mobile customers to achieve good results in the final conversion of both the physical store and online. There are lots of actions of Mobile App Marketing had taken for the betterment of their company.
The New Way of Doing Business: Mobile app marketing
In Liftoff we have mobile applications to store discount coupons, tickets to events, travel tickets, etc. It is originally from Apple for iPhone but is also used in many Android devices. The advantage is its immediacy and impact because of its high reading rate. You do not need internet connection or have a Smartphone. As for e-mail marketing, has become a form of mobile marketing app since there are many platforms for mass mailing but to be really useful in a marketing campaign we must know the Impact of the shipment, so it is necessary to use platforms that provide us with an analysis of the results.
They also improve efficiency, reduce costs, favor sales and bring in notoriety. Many of the successful Apps were born as payment applications, and now, they have become free, becoming a business model based on the collection of the application, to become a business model based on advertising through these to applications.