SEO Strategies: What is the use of having a company blog?

Published On May 10, 2018 | By Clare Louise | SEO

Many years ago that companies were hearing from Internet experts, it was advisable to develop a corporate blog but … Did companies really see and value the real use of creating and maintaining a blog?

We have the vision that a blog makes more sense if it is developed by a person who, due to some personal or professional concern, wants to disclose certain content, whatever the topic, … it seems that it is something more related to leisure than to the deal. Most companies do not see it clearly and, therefore, do not have any blog, or they have it but they do not know very well.

What is a business blog for?

What is very logical for any businessman or marketing director is the need to appear and gain visibility in Google. Well, now the blog has gone on to take a special and essential role in any positioning approach in Google and online marketing strategies that seek to enhance the presence and visibility in general of a project on the Web.

Why is a blog essential for the new SEO?

For Google, content is king, everything happens to generate quality content, which is useful and valued by the user. Google seeks user satisfaction and the user looks for quality content, so if we provide such content, Google will assess it in the form of improved positioning. As in a static commercial website, the generation of content is limited, it is essential to develop a blog, along with a correct strategy for generating relevant content. To generate this type of content, it is necessary to consider what can be interesting to a potential client and develop specific content that responds to their possible concerns. Here is the company like SEO Shark has its importance! By hiring a SEO agency you can make sure everything goes well.

    

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