Online reputation management is important for any business. When choosing online review management software there are certain considerations to think about in order to get a good solution for the business. These include the following:
- Ease of Use
- Integration with Other Management Systems and Social Media
- Comprehensive Coverage of Over 750 Public Review Sites
- Customized Incentive Systems to Encourage Positive Reviews
- Monitoring of Reviews and Ratings with Daily and Weekly Reports
- Tech Support
Ease of Use
The interface for online review management software needs to be easy to understand and require minimal training for employees to use it effectively. The system should be able to post reviews on popular review sites with little effort.
Integration with Other Management Systems and Social Media
If the organization already uses Customer Resource Management (CRM) software, help desk software, email marketing, and any of the hundreds of other management systems, it is important that the online review management software easily integrates with the existing systems to provide a complete solution.
The software should also connect with all the popular social media platforms and be able to seamlessly post positive reviews on social media.
Comprehensive Coverage of Over 750 Public Review Sites
There are many review sites that an organization needs to monitor depending on the type of business and if there are multiple locations where it operates.
Customized Incentive Systems to Encourage Positive Reviews
The review collections forms, response pages, and response emails need to be customizable by the organization to match the tone and website design of the existing website for the business. Customer reviews can be encouraged by email campaigns and by offering incentives, such as a valuable coupon, for those that give reviews.
The customized web pages need to be search engine friendly with careful attention paid to search engine optimization in order to appear in a good position in the search engine results.
Monitoring of Reviews and Ratings with Daily and Weekly Reports
Immediate notification of negative reviews is important as well as routing the positive and negative reviews for appropriate follow-up. Monitoring of reviews and ratings daily with weekly summary reports helps a business see any trends as they develop and to improve ratings over time.
Tech Support
Competent tech support should be readily available for any questions about software implementation issues, customization needs, and any problems with the online review management software system.
Summary
Virtually every business can benefit from having a ratings and review management system to improve the organization’s online reputation. So many consumers now go online to read reviews when considering a local company. Building up a solid foundation of good reviews and high ratings will help a company thrive.
