Map API is a tool being added to the businesses’ of online properties. This tool is integrated with a motive to help customers find businesses on-groundafter reachingtheir online platform. Looking at the kind of comfort and convenience Map APIs offer to the customers, search engines are also encouraging businesses to have this tool in their offering and granting them coveted slots. So, the businesses with location APIs are winning better visibility on the search engines because:
- Map APIs promote local SEO: Search engines thrive on the correctness and relevance of information. People will tend to come to a search engine more often if they get the information they need. So, a business URL empowered with a location APIcertainly makes more sense to the customers as they know that the business actually exists and they can also verify the details by finding the location with respect to local landmarks. Thus, the local customers are able to reach the business easily, a criterion that does grant businesses hot seat in the search engine.
- Smart use of map APIs adds to the visibility: In various testing sessions, it is found that if the footer of the website is carrying an API of the business location, it does earn better ranking. The ranking gets an amazing boost if the ‘contact us’ page has an API likeMapmyIndia embedded. The reason behind seems to be the increase in relevance of the page when the API tool is added.
- Map APIs add to the traffic size: Since the business is able to provide customer-friendly solution, the number of hits multiplies. The increase in traffic does compel search engines to give a push to the rank of the website. Coming up higher in the search page adds considerably to the visibility of the business and earns it more profits from the online platform, eventually.
- Map APIs add authority to citation: The correctness and credibility of information about the business is one of the most crucial factors that help boost the business ranking. Since map APIs are made more credible and easily comprehensible with variations like Map JavaScript API, the ease of visualization gives confidence to search engines while citing the business. Map location suggests that the business is a legitimate entity and that information does exist for real in the offline world too. This consolidation of gap between the information made available online and the verification done in real earns businesses better position in the search engine ranking.
- Responsiveness of Map API results in better visibility:Google Analytics suggests, responsiveness, i.e. ease of use of website across all prevalent gadgets does add to the rankings. Since map APIs are made responsive and are easily accessible on mobile phones, tablets, laptops etc., search engine rankings for the business get a boost owing to added responsiveness in the offering.
So, think about integrating map APIs smartly, correctly and at the right opportunity when you build an online venture for your business.
