As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.” In other words, you simply cannot launch an online presence and hope to gain anything unless you provide high-quality content.
Traditional marketing practices are beginning more and more outdated, save for the need to build reputation and provide the potential customer with something of use. Look beyond the pitches and campaigns. Content marketing is going to work much more effectively, so let’s learn how to utilize it to its fullest potential.
Do Media Outreach
This can be achieved through guest blogs and other appearances like TED talks, video webinars, and ebooks. For example, if you can become a contributor to an authoritative website with high domain authority, like Forbes or Huffington Post, there are going to be billions of people seeing your name and brand. That’s the kind of exposure you want to generate.
And if you can’t get on one of these high quality websites? Then you can try sites like Help A Reporter Out (HARO), where you can contribute quotes that are relevant to certain stories. This helps you establish credibility without needing to devote time a lengthy blog post.
Get Creative Professionals
When it comes to delivering excellent content, you might be able to write up the words, but chances are you won’t have the time to take videos, photographs, and editing. This is why it’s important to hire creative professionals who will do the work for you. According the research done by Fronetics, 44% of written content and 41% of design work in marketing is being outsourced in 2017. This is expected to rise.
You have a business to run, after all. Get creatives to make the content worthwhile to save your brain.
Audience Demographics
In order to deliver the content that will increase your ROIs and up your conversion rates, you need to pay attention to the target audience. If you’re not using Google Analytics to understand where the number of visitors are coming from, you need to start. Second, cater to your niches. For example, if you are a small website devoted to exercise equipment, you’re not going to mention baking. Rather than focusing on a wide range of interests, become transfixed on only a select few.
Host Events
You can go offline with your content marketing, you know. Schedule offline promotions and partake in B2C event marketing. You don’t even have to put an extravagant amount of money out for this. Simply become a sponsor of an event that fits your niche. Host a seminar devoted to your business and its practices, or engage with associations by attending events and passing out business cards.
Study The Industry
In order to become an excellent content creator, you need to be constantly engaged with your industry. You have to stay ahead of the trends to remain relevant and authoritative. Doing so means your blog content will be favored by Google and other search engines. Another thing to study is the content marketing industry. What are your competitors doing that is winning them their clicks and business? Study their methods then emulate it.
And remember that whatever you put out there has to be great quality. You don’t want to publish blogs and articles that aren’t backed with credible sources. You don’t want to put a bad impression forward. With effective content marketing strategies such as the ones listed above, you can deliver excellent service to customers and visitors alike and generate higher conversions.
