The most efficient marketing is done online these days, but that doesn’t mean that printed materials have gone by the wayside. No; obviously, people still read magazines and brochures, let alone newspapers and books, of course. Accordingly, when you need to print some promotional materials, you may need a few of these 123inkcartridges.ca brochure printing tips to help you get more out of your marketing efforts
Brochure Printing Tip #1: Think about the Reader, First
As with many projects, you want to start out by regarding the potential end result. What would the reader be looking for? What will they respond to? What do they want? What would deter them? Ask yourself these questions—and many more—to more accurately design your materials to deliver the proper message.
Brochure Printing Tip #2: K.I.S.S.
Much like tip #1, this tip is pretty much the same with any project. K.I.S.S., of course, stands for “Keep It Simple, Stupid.” Okay, so you are probably not stupid, but I’m sure you know the acronym. The more you can distill your ideas and data—and even your fonts—down to one or two key functions, the easier it will be for users to follow the information.
Brochure Printing Tip #3: Paper Stock is Important
A brochure is a physical piece of marketing. It is tactile, something you hold in your hand and look at with your eyes. You could smell it and taste it, if you wanted to. As such, though, you need to make sure that you use quality paper in your brochures
Brochure Printing Tip #4: Get Your Copy Right
No, this does not say that you should copyright your brochure, though that is not a good idea. Instead, this tip suggests that you proofread everything—and do it more than once; more than twice. Do it as many times as necessary. If you overlook this very crucial step, your brochure could hit the public with spelling or grammar errors or design flaws that will deter readers from converting to customers.
Brochure Printing Tip #5: Short and Snappy Win the Race
You gotta be catchy. If you want to successfully communicate a good idea you have to find a way to make the user want to learn about it, no matter how great it might be. Try to use personalized, original photos if you can—because using stock photos (with watermarks, for example) makes you look unprofessional).
