Amazon A+ Content is one of the most effective ways to enhance your product listings, boost conversions, and strengthen your brand identity. If you’re a brand-registered seller, A+ Content allows you to replace the standard product description with visually rich content, including high-quality images, comparison charts, and engaging text.
A well-designed A+ Content page can increase sales by helping customers make informed buying decisions. In this step-by-step guide, we’ll walk you through how to design Amazon A+ Content like a pro. If you want a more comprehensive brand presence, consider working on your Amazon storefront design alongside your A+ Content to create a cohesive shopping experience.
What is Amazon A+ Content?
Amazon A+ Content, formerly known as Amazon Enhanced Brand Content (EBC), allows brand-registered sellers to create custom product descriptions that go beyond plain text. With A+ Content, you can:
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- Use high-quality images and infographics.
- Add comparison charts to highlight product advantages.
- Include detailed feature explanations to address common customer concerns.
- Strengthen your brand story and increase trust.
Step 1: Plan your A+ Content Strategy
Before you start designing, define your goals and messaging. Ask yourself:
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- What are the key features and benefits you want to highlight?
- What questions do customers frequently ask about your product?
- How can you make your brand stand out from competitors?
Your A+ Content should tell a story and provide useful information that convinces shoppers to make a purchase.
Step 2: Choose the right A+ Content modules
Amazon provides multiple content modules to customize your A+ page. You can mix and match these to create a visually appealing layout. Here are some commonly used modules:
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- Full-width image banners – Great for showcasing lifestyle images or brand messaging.
- Standard image and text overlays – Useful for explaining key product features.
- Comparison charts – This helps customers see how your product stacks up against alternatives.
- Four-image module with text – Allows you to highlight different product benefits in a structured layout.
Choose modules that best showcase your product and help customers make an informed decision.
Step 3: Design a compelling hero banner
The hero banner is the first thing customers see, so it should be high-impact and visually appealing. A great hero banner includes:
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- A high-quality image that represents the product in action.
- A strong brand message or tagline.
- A clean design with no clutter or excessive text.
- Make sure the banner sets the tone for the rest of your A+ Content.
Step 4: Use high-quality images and infographics
Images are the most important part of A+ Content. To make your design look professional:
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- Use high-resolution images that are at least 970 pixels wide.
- Include infographics to explain features clearly.
- Show the product in real-life situations to help customers visualize how they will use it.
- Avoid adding too much text inside images (Amazon might reject it).
Step 5: Write engaging and concise copy
While A+ Content is visually driven, text still plays an important role. Your copy should be:
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- Concise and to the point – Avoid long paragraphs.
- Customer-focused – Address pain points and benefits.
- Keyword-optimized – Use relevant terms naturally without stuffing.
- Persuasive – Encourage buyers to take action.
Example of a strong feature highlight:
“Designed for all-day comfort – Lightweight and breathable fabric keeps you cool and comfortable from morning to night.”
Step 6: Use comparison charts to highlight advantages
A comparison chart helps customers see why your product is better than alternatives. This is especially useful if you sell multiple versions of a product.
A good comparison chart should:
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- Include 3-5 key features for easy comparison.
- Use clear labels and simple descriptions.
- Highlight what makes your product superior.
For example, if you sell different types of headphones, your chart could compare battery life, noise cancellation, and connectivity options.
Step 7: Maintain a consistent brand identity
Your A+ Content should match your Amazon storefront design and overall branding. To create a unified look:
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- Use the same fonts and colors across your listings.
- Maintain a consistent tone and messaging.
- Reinforce your brand story with a dedicated module about your company.
This helps customers recognize your brand and builds trust.
Step 8: Preview and test before submitting
Before you submit your A+ Content for approval:
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- Check for spelling and grammar errors.
- Ensure images are high resolution and not pixelated.
- Make sure the text is easy to read on both desktop and mobile.
Amazon’s approval process typically takes 7-14 days, so make sure everything is correct to avoid delays.
Step 9: Track performance and make improvements
Once your A+ Content is live, monitor key performance metrics, such as:
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- Conversion rate – Did your sales increase after adding A+ Content?
- Customer engagement – Are customers spending more time on your page?
- Reviews and returns – Are shoppers making fewer complaints after seeing your enhanced content?
If needed, adjust your design and messaging to improve performance over time.
Final thoughts
Designing Amazon A+ Content the right way can significantly impact your sales and brand reputation. By using high-quality images, engaging copy, and strategic layouts, you can create a professional and effective A+ page that converts more shoppers into buyers.
If you need expert guidance, consider working with an Amazon enhanced brand content design service or an Amazon storefront design expert to ensure your content is optimized for success. A well-crafted A+ Content page doesn’t just look great—it helps build trust, increase conversions, and grow your brand on Amazon.
