Visibility has always been a big challenge for online entrepreneurs, regardless of the type or industry of online business they are starting or running. One medium is through blogging consistently and persistently with the right topics. There are a lot of preparation work even before typing your first article including keyword research and topic identification on the pain points of your target audience. When you are a beginner who is still learning how to do proper internet marketing through a blog, one of the best choices is to get assistance and consultation from a veteran SEO expert. A well-written blog eventually is about getting found by your audience through the use of search engine optimization (SEO) channel.
The advantage with blogging and having your own blog is that at the ownership level of your content, you truly own your content of your blog. When it is compared to posting content on all your social media accounts including Facebook, Instagram, Twitter, etc, and video platform such as YouTube, you do not truly have full control. The inventory in the social media platforms belong to Facebook, etc. If one day the social media platforms have changed the rules regarding the publishing of certain types or formats of content, the way you are display and distributing your content on them may change drastically. Your posts may be removed or restricted by them should they believe your content is not suitable for their users. Similar to the blog content ownership, you can have full control over the brand of your website (where your product is) and the brand of your blog.
When it comes to blogging, you will have to take care of registering your website domain name, and getting a reliable web host service. You will then have to build and design a website (i.e. your blog). It makes your life easier when you use one of the already developed solutions such as WordPress. But when you need to customize your blog/site, you may have to take up the design work yourself, or you will have to outsource it to a freelanced designer and/or web developer.
Once the structure is set up, you will move onto the actual blogging work. The core of blogging is about the copywriting. You may have write something new every week. In the beginning it could be even more demanding. You may have to set a goal to write 10 articles each month for the first 4 to 6 months, in order to pick up the traction. Before you write you will have to spend time researching the topic. You will pick up a keyword suggestion tool which is free of charge such as Google Keyword Planner or Ubersuggest.
Overall, there can be a lot of new learning you will have to commit to do during the process of building your WordPress blog and creation of all the content for your target audience.