Singapore is known for its flourishing ecommerce industry, and almost every local business has a website. While the trend is encouraging, this also means that competition is fierce. If yours is a small business that’s trying to become a brand, you need to focus on online marketing. It all starts with SEO or Search Engine Optimization. Paid marketing via social media ads and PPC might be a necessity at some point for sure, but SEO allows a company to establish online authority and presence. If you want to do it right, you must hire a dependable Singapore SEO company for the job.
DIY vs. outsourcing
Hiring an SEO agency for your website may seem like an extra expense, but if you compare the cost with having an in-house team, the difference is huge. For businesses that can afford to have a team of their own often outsource SEO to agencies, because it allows easy access to expertise and experience. The better SEO companies in Singapore have worked with all kinds of brands, and they are capable of offering services and packages that are entirely customized for your website and business.
Discussing the costs
Smaller businesses and startups are often concerned about SEO expenses. If you are just focusing on SEO, the price shouldn’t be much of a concern. Unlike paid marketing, where you may have to pump in more money with every passing month, SEO is scalable. In all likeliness, you will be paying a fixed price per month, or an amount for the entire contract period. However, it is a fair idea to get an estimate in advance, and that should be inclusive of all charges. Don’t shy away from negotiation, but paying a tad more for a slight better-known and reputed service is always a wise idea.
For the future
SEO is closely linked with social media, PPC, online reputation management and email marketing, and all of these components come in together to make a comprehensive and effective online marketing campaign. As a brand, you should consider hiring and agency that can do it all and can work around a budget. SEO and social media alone can transform and shape the online presence of your company, and it doesn’t have to be about big budgets.
Check for SEO companies that have a solid clientele in Singapore and wouldn’t mind sharing details of their best cases for evaluation. Also, insist on a free website audit!
