Top Web Design Trends worth Keeping a Watch On

Published On January 26, 2018 | By Carolyn Guertin | Technology

Web designing is a dynamically changing field. There is something newer happening every season and thus, the online businesses need to stay aware of these changing trends. Keeping up with the changing trends is important for online businesses ready to venture into online fields, so that they get time-relevant experts for the job, and their final offering has cutting edge over competition.

How to fiddle with color and font ideas and use CTAs etc for making a user-friendly platform forms the food for thought for the best quality designing. To begin with, visual engagement factor of the online avenue is as important as ease of functionality. Taking this point further, listed here are 7 website design trends every online business must follow and achieve the requisite future-readiness in their offering.

  • UX is the buzzword: Ultimate user experience

Almost every online business seems to have understood its importance and will be fiddling with the idea. How to use or not use online space to cultivate ease of use, eye-friendliness and crisp call to actions – a perfect recipe for ensuring conversions off the digital platform will form the core of designing. Designers would be following data analytics and use it to the creation of web properties that work exactly the customers want these to work. Use of bots and AI will also be seen for ensuring high quality UX for ensuring better customer experience.

  • Responsive will not mean only for small screen

The term ‘responsive’ is going to find new meaning in the form of SVGs or scalable vector graphics. Responsive does mean making an offering suitable for screens of desktops as well as small sized screens, but the meaning would not be restricted to the shrinking of the font size or content files. A large chunk of users do have access to large size monitors on the devices of mobile nature and those user segments would be satisfied with the help of SVG use.

  • Split-screen design

Online businesses thrive on the convenience of the buyers. If the buyers are required to compare between the two offerings distinctively, they would switch over to designs comprising of split-screen feature. Use of contrast, different colors, balance of text and images are some of the techniques that would be trending amongst designers who would serve the online businesses having customer experience on their mind.

  • Use of Brutalism

Anything that is outrageous works for standing out in the crowd. So, unabashedly flashy colors, or font styles offering a distinct yet unforgettable on-your-face bouquet of collages etc. will be the new norm of designing. Online businesses need to hire such brains that can work with outrageousness without leaving the hand of modesty. Thus, balanced yet impactful is what the new designing trend would be.

  • Microinteractions specific to devices

A subtle use of animations would be the prime feature of design. Animates gestures, such as blinks, emoticons, and other responses help achieve interactions with the users at micro level and deepen the relationship by giving immediacy of action and quick response to queries. Thus, such microinteractions are going to be a promising tool in the coming times.

  • F-pattern design

While reading text, the human brain scans in F-pattern. So, if the website or the web property is text abundant, following F-pattern will be the sure-fire way to appeal to the human brain and stimulate it for action.

Web designing trends that allow businesses to explore the possibilities of fruitful interaction with the clients are going to stay this year and beyond. As an online business owner, it is better to hire web design services India that are capable of following these trends and promise you quality as well as results.

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