How Graphic Templates Make It Easy to Create Visual Appeal for Your Business

Published On August 18, 2017 | By Carolyn Guertin | Graphics

You know how important visuals are to your marketing campaign when it comes to print. You want to make sure fliers and brochures are eye-catching, but high-quality visuals don’t stop there. Graphics are extremely effective online too.

The trouble is, figuring out the lingo, understanding design concepts, and learning photoshop software takes a lot of time, and that’s time you probably don’t have as a busy business owner. The solution is to use graphic templates.

No Experience Necessary

One of the best things about hiring a professional to create custom graphics is that you don’t need any experience because they’re the ones doing all the work. Unfortunately, hiring a professional can end up costing you a lot of money.

There’s another option. Use graphic templates. Other designers have done all the work for you by creating ready-made templates that you can use for your business. All you have to do is modify them with your text and you have a professional-looking image that took you absolutely no experience to create.

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Many Platforms to Choose From

Many companies shy away from graphic templates because they aren’t custom. After all, you want your business to stand out, so why would you choose a template that someone else could potentially be using?

The answer to this question starts with the fact that there are countless design websites to choose from. With so many websites offering free and easy design inspiration and templates, you aren’t likely to ever see someone using the same template as you, no matter how far and wide you search.

A few platforms that are popular with businesses include:

  • GraphicBurger: Download a variety of design resources that include mockups, text effects, and backgrounds.
  • Premium Pixels: Access design resources that include dozens of free templates.
  • Free Design Resources: With a vast collection of resources, it’s one of the most popular free sites with over 5 million downloads.
  • Canva: Create basic graphics and designs absolutely free, or upgrade your membership and pay for more options.

Customizable Options

Not only will you likely never see your template being used by anyone else because there are so many available, you also have the option to completely customize your template.

Most templates allow you to change every detail from the picture to the font, size, and border. But, doesn’t it seem silly to use a template if you’re going to change everything anyway?

It isn’t necessarily about using the template as it exists, but using it as inspiration. The right template can spark ideas that you’re able to make a reality much quicker than if you tried to design a unique graphic from the ground-up.

Just because you don’t have any experience creating beautiful graphics doesn’t mean you can’t create high-quality images. By taking a little bit of time to find graphic templates online, you can create a unique image that looks like it was professionally created, but cost you absolutely no money and very little of your time.

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