8 Steps to Creating an App for Your Company

Published On December 12, 2016 | By Barbra Knott | Tech Updates

If you own a business but are looking for a way to stir up some new customers it might be time for you to create your own app.

And if you agree with this statement then you may be interested to learn of the steps that most people follow to do so:

STEP 1: Establish an Objective

As with most progress it is important to begin at the end. Knowing what you want will make it easier to determine how you should get there.  And when you are describing your objective, it is best to find the simplest words possible, too.  Image result for 8 Steps to Creating an App for Your Company

STEP 2: Conduct Some Research

Once you know what you are trying to do you can begin researching the existing market to see what consumers want and if there is a need in the market for such an app as yours.  Be sure to keep an open mind: humans tend to have a bit of a self-serving bias that only looks for things that confirm what we know or what we want.  Look for information that tells you whether or not you should proceed. It is better to stop now and go in another direction than to ignore the warning signs and have to clean up your mess later.

STEP 3:  Assess your Potential Value Proposition

In your research establish what you think your app would be worth to the market.  How much do people want it and how much would they pay for it? This will help you better determine what your value might be to potential investors (if you go that route).

STEP 4:  Choose a Business Model

Making money is not just about having the right product or service. You also need to know how to generate revenue. For example, current data attests that approximately 90 percent of all app revenue comes from in-app purchases (not from purchasing the app, itself—and many apps are free to download).  

STEP 5: Set a Budget

When you know what you are worth and how you want to move forward, you can start to look at costs so you can allocate your money in the most effective ways.

STEP 6: Assemble a Team

Hire people with different specialties to get the job done more efficiently.

STEP 7:  Market Your Product

Often the most expensive part of launching a new brand, this can also sometimes makes or breaks a company.  But does it right and it is the fastest way to the top.

STEP 8:  App Maintenance

Finally, do not ignore your app.  Stay plugged in, update as appropriate, and conduct routine maintenance to avoid downtime.

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